When you improve your email copywriting skills it takes you to a whole new level. It helps you stay connected with your customer and that builds a relationship between your and the customer. You could either write your own email marketing campaign or you could hire someone to do it for you. Either way, you need to know the basic to determine whether a coy is good or bad. What is Email Copywriting? Email copywriting is actually a copy send through email. The subject line of an email is what you express your ideas. Its a basic copywriting but in the form of an email. The best email copy is when the reader engages from start to the end and clicking your CTA (call to action.) How to write Email Copy? When you write your email, you must have a specific goal in mind. What do you want your subscribers to do after reading your email? You could have a link to promote your product or you could simply explain to them why is this product so good and how they can bene