What Does Copywriting Skill Means

Copywriting and What is its purpose?

Copywriting is a rearrange of words which helps you to sell better. It helps you to get more sales for yourself or for your company. 

For Example lets say we have a person named Alex. Now Alex want to sell his product to the customer. He has 10 emails and he writes like this.

Dear Sir,

 I am really broke and want money from you.

 I have financial problem and I don't have 

enough money to survive  My product is 

authentic and good.We maintain proper 

customer service.We are here to help 

your business grow.

Regards,

Alex .

What do you think of this email? Who is even going to respond to his email. Because his email does provide value. Or lets say that his email doesn't make the customer to buy or even don't want to respond to him.

So now Alex didn't make any sale. Now lets say Alex is a professional coywriter he has again 10 email customer and he has to sell a educational program.

Dear Sir,

I figured out a way to increase 

your high income skill and get

more leads. It is a program that

would help you build the knowledge

and apply it in real life experience

Email me if you want to know 

more.

Regards,

Alex.

What do you think about this email? Now Alex received 5 response out of ten. Look at the difference. Copywriting is nothing but converting your written skill to income.This is the power of copywriting.

Now i want to talk abou different type of copywriting. One of them is SEO copywriting.

Here is what SEO copywriting is:
First of all SEO stands for
Search
Engine
Optimization
So Search Engine Optimization is a simply way to rank your blog on google. If you have a good rank you might end up in the first page on google listing.
So bacically how you put SEO into practice?
Step 1: Is to search a keyword that ranks on Google
Step 2: Is to write about that keyword.
Step 3: Try to rank on Google page.

Lets take an example. Alex wants to rite abut dog leash. He did some keyword and found out the right keyword to use "Leash to run with your dog". Now he customizes his bog and writes his title as The Best Leash To Run With Your Dog. Now Alex tries his very best to post valuable content on the internet.The reason Alex is trying to make it more interesting because nowadays it is very difficult to rank on google. If you guys are wondering how to find effective keywords google and type Niel Patel.
Once you are on the website you will see a search bar where you can enter your keyword.

What is Direct Response Copywriting?
This a great question to answer because the origin of Copywriting begins here. In the late 90s there was no internet. To reach information to people is through physical written words. This could be in the form of 
1) Postcards
2)Letters.
3)Magazine ads.
4)Newspaper.
Do you know what is common in them? 
All requires money to print. That's correct if you want to spread the information in your town you got SPEND MONEY to print your article. So here direct response copywriting comes into picture.
It is the art to increase your income of buyers from your mail.

So for example if your selling a house and you want to write an ad here you can hire a copywriter and he will write in such a way that there will be high conversion rate for your product.

So where is your Copywriting actually used? 
It depend what type of copywriter you are Here are list of examples.

• Direct mail brochures.
• Educational videos for YouTube or digital products.
• Sales videos.
• Internal training videos.
• Podcast scripts.
• Phone sales scripts for company salesmen.
• Blog posts used for content marketing.
• Public speeches.
• Webinar scripts.
• Emails for salespeople.
• Emails for new customers.
• Emails in and autoresponder campaign.
• …..the list goes on.

So a copywriter write words on page that sells more.

Here my friends I conclude the various feature of copywriting.