Copywriting and What is its purpose? Copywriting is a rearrange of words which helps you to sell better. It helps you to get more sales for yourself or for your company. For Example lets say we have a person named Alex. Now Alex want to sell his product to the customer. He has 10 emails and he writes like this. Dear Sir, I am really broke and want money from you. I have financial problem and I don't have enough money to survive My product is authentic and good.We maintain proper customer service.We are here to help your business grow. Regards, Alex . What do you think of this email? Who is even going to respond to his email. Because his email does provide value. Or lets say that his email doesn't make the customer to buy or even don't want to respond to him. So now Alex didn't make any sale. Now lets say Alex is a professional coywriter he has again 10 email customer and he has to sell a educational program.